Fenty Beauty has proudly announced its premium partnership with the Olympic and Paralympic Games Paris 2024, highlighting its commitment to promoting inclusivity and celebrating diversity at one of the world’s largest sports events.
Since its creation, Fenty Beauty has placed inclusivity at the heart of its DNA, making make-up products accessible for all skin tones. Fenty Beauty aims to promote the essential contribution of young volunteers from all backgrounds – a frequently overlooked demographic.
As part of the partnership, Fenty Beauty will team up with the Paris 2024 organisers to provide training and make-up kits to 600 young volunteers aged 18 to 21. These volunteers will have the privilege of presenting medals to Olympic and Paralympic athletes.
The initiative includes:
- Make-up Training: Volunteers will receive an introduction to the brand and guidance on achieving the designated look for the Victory Ceremony. Fenty Beauty make-up artists will be there to match each volunteer with their perfect foundation shade.
- Free Make-up Kits: Each volunteer will be gifted a complimentary make-up kit.
- Training and Official Attire: In parallel with the make-up training, Paris 2024 teams will provide specialised training to volunteers on their mission and will present them with their official LVMH designed outfits, revealed last week.
The volunteers' make-up look will embody a natural finish using Eaze Drop’Lit Glow Enhancer and Eaze Drop Blurring Skin Tint, resonating with the spirit of the Olympic and Paralympic Games Paris 2024 by emphasising natural, inclusive beauty.
The "Fenty Face" is completed with Invisimatte Instant Setting + Blotting Powder to maintain a fresh appearance on camera throughout their Olympic and Paralympic events, complemented by luscious, glossy lips using Gloss Bomb Universal Lip Luminizer.
These products are designed to allow volunteers to create a flawless look, while reflecting the inclusivity and diversity that is at the heart of Fenty Beauty.
Image credit: Fenty Beauty
