In the four years since its inception, Glossier’s down-to-earth voice, clever Millennial marketing, and direct-to-consumer business model has proven the brand to be an industry leader when it comes to hyped product launches.
Last month Glossier announced the release of it’s ‘Solution’; and today, the brand announced a new product to the same expected fanfare: a solid perfume version of its first fragrance, You.
Housed in a millennial pink container, the fragrance is packaged to “perfectly fit the curve of your palm and thumb, with an addictively flippable hinged swivel.”
Glossier You launched last October and made waves as a "deeply personal" fragrance, as the notes of the perfume were created to “enhance your own natural scent.” After application, the final result changes from person to person and lingers on your skin throughout the day.
Unfortunately Glossier is still unavailable for purchase in Australia, but fingers crossed we’ll be seeing the baby pink packaging on our shores soon.
