Glossier has become a cult brand for beauty addicts globally. Starting with cosmetics in 2014, the range has rapidly expanded over the past 12 months to include fragrance, body care, and a much-hyped powder foundation. Now, the beauty giant has announced its first acne-fighting product.
Called ‘Solution’, the exfoliating solution is described on Glossier’s website as a gentle chemical exfoliation: “Unlike physical exfoliators that scrape off the surface of your skin, Solution gently sloughs dead cells away through chemical exfoliation, dissolving the bonds gluing problematic dead cells to the healthy skin beneath. With daily use, expect cleared acne and blackheads, smaller pores, and reduced redness. Skin’s texture will be smoother and softer, and the fabled glow of balanced, healthy skin will be in full force. Solution contains a particular blend of three acid actives for maximum efficacy: Alpha Hydroxy Acid (AHA), Beta Hydroxy Acid (BHA), and Polyhydroxy Acid (PHA). Acids are your friend.”
The product was used in a clinical trial, and the reported results say that 88 per cent of Solution users saw clearer skin after four weeks; while seven out of 10 people said “skin looked transformed.”
On Glossier’s site the product is listed alongside a slideshow of users whose skin shows before and afters.
The product is guaranteed to be a sell-out, as it’s Glossier’s first foray into serious, results-driven skincare for users who don’t already have the dewy, clear skin that its products sometimes call for. Comments on the launch have ranged from “Thank you for showing real skin and not perfect ski,”, to: “I am very excited about this! I was started to get annoyed because it seemed like your brand was just for people with already perfect skin but I am so glad to see not only are you developing products for acne you are using models with acne! More brands need to listen to criticism and advice from consumers like this.”
