Huda Beauty’s founder and CEO Huda Kattan has launched a competition for her followers with a $USD5,000 prize.
Called the ‘Elevator Makeup Challenge’, participants need to be filmed completing a full face of makeup in the time it takes them to go from the bottom to the top floor in an elevator, before uploading the video to Instagram, along with the hashtag #ElevatorMakeupChallenge.
Three finalists will be selected on August 4, with the star’s followers voting for an eventual winner, who will be announced on August 7 and awarded $USD5,000 for a makeup scholarship, beauty training course or charity donation.
“This challenge is actually really hard — I got a lot of really weird looks when I was doing this!” said Kattan in a statement.
“I went from the parking garage to the 27th floor of our office building and managed to go full glam and even applied fake lashes! Many of our followers are aspiring makeup artists and beauty entrepreneurs, and supporting artists have always been my mission, so giving a $5,000 cash prize for training or charity just felt like the best way to celebrate this challenge, and give back to our community.
