Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 609)
Naked Sundays SPF 50+ Hydrating Glow Mist (5 mentions)
Charlotte Tilbury Airbrush Bronzer (5 mentions)
Gucci Nail Polish (4 mentions)
Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush (4 mentions)
We Are Feel Good Inc Sensitive Sunscreen Lotion SPF50+ (3 mentions)
Ultra Violette Supreme Screen Hydrating Facial Skinscreen SPF50+ (3 mentions)
Ultra Violette Queen Screen SPF 50+ Luminising Sun Serum (3 mentions)
Ultra Violette Dream Screen Tinted Veil (3 mentions)
Trinny London Eye2Eye Eye Shade (3 mentions)
SunButter SPF50 Water Resistant Reef Safe Sunscreen (3 mentions)
Top 10 makeup products in print and online publications (out of 209)
Charlotte Tilbury Airbrush Bronzer (5 mentions)
Gucci Nail Polish (4 mentions)
Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush (4 mentions)
Trinny London Eye2Eye Eye Shade (3 mentions)
Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation (3 mentions)
Fenty Beauty by Rihanna Invisimatte Blotting Powder (3 mentions)
Westman Atelier Lit Up Highlight Stick (2 mentions)
Trinny London BFF Eye Serum Concealer (2 mentions)
Rimmel Oh My Gloss! Lip Gloss (2 mentions)
Rimmel Natural Bronzer (2 mentions)
Top 10 skincare products in print and online publications (out of 245)
Naked Sundays SPF 50+ Hydrating Glow Mist (5 mentions)
We Are Feel Good Inc Sensitive Sunscreen Lotion SPF50+ (3 mentions)
Ultra Violette Supreme Screen Hydrating Facial Skinscreen SPF50+ (3 mentions)
Ultra Violette Queen Screen SPF 50+ Luminising Sun Serum (3 mentions)
Ultra Violette Dream Screen Tinted Veil (3 mentions)
SunButter SPF50 Water Resistant Reef Safe Sunscreen (3 mentions)
Sulwhasoo First Care Activating Serum (3 mentions)
Laneige Lip Sleeping Mask (3 mentions)
Wrinkles Schminkles Neck & Decolletage Polishing Peel Pads (2 mentions)
We Are Feel Good Inc Coconut Sunscreen Lotion SPF50+ (2 mentions)
Top 10 fragrance products in print and online publications (out of 61)
Louis Vuitton Les Sables Roses EDP (2 mentions)
Le Labo The Matcha 26 (2 mentions)
Jo Malone London Red Roses Cologne (2 mentions)
Tom Ford Rose Prick EDP (1 mentions)
Tom Ford Mandarino Di Amalfi (1 mentions)
Santa Maria Rosa Novella (1 mentions)
Ralph Lauren Ralph EDT (1 mentions)
Ralph Lauren Polo Blue (1 mentions)
Penhaligons Racquets (1 mentions)
Paco Rabanne Invictus EDT (1 mentions)
Top 10 hair care products in print and online publications (out of 94)
Hask Argan Oil Repairing Shine Hair Oil (3 mentions)
Sunsilk Shampoo (2 mentions)
Slick Hair Company Slick Stick (2 mentions)
R+Co Bleu Optical Illusion Smoothing Oil (2 mentions)
Hask Shea Butter & Hibiscus Oil Anti-Frizz Shampoo (2 mentions)
Hask Shea Butter & Hibiscus Oil Anti-Frizz Conditioner (2 mentions)
Hask Argan Oil 5-In-1 Leave-In Spray (2 mentions)
Hair Rituel by Sisley Soothing Rebalancing Cure (2 mentions)
Evo Hair Fabuloso Colour Intensifying Conditioner (2 mentions)
Eleven Australia Sea Salt Texture Spray (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
