L’Oréal Paris has announced its teaming up fellow iconic Parisian brand, KARL LAGERFELD, to release an exclusive makeup collection.
Initiated by the late designer, the collection will channel KARL LAGERFELD’s iconic rock-chic style, fused with a sense of Parisian elegance that is both classic and effortless.
“This line of makeup truly reflects the KARL LAGERFELD brand universe and what Karl loved in makeup - he often used eyeshadows as colors in his sketches,” said Maison KARL LAGERFELD head of image and communication, Caroline Lebar. “L’Oréal Paris has an inclusive message of beauty for all. Karl liked it when a collaboration resonated with his brand and would make a real impact to many people.”
To celebrate both his vision of beauty and his creative legacy, the collection will be revealed worldwide on September 20, 2019, with the global release to take place a week later during Paris Fashion Week, on September 27.
“For L’Oréal Paris, all of our fashion designer collaborations are an honour, but this one is particularly meaningful,” said L’Oréal Paris global brand president, Delphine Viguier. “While Karl upturned the hierarchy of the landscape to democratise fashion, L’Oréal Paris is committed to making beauty according to women’s own rules and desires. We look forward to sharing with the world the makeup born from this creative connection: KARL LAGERFELD’s rock chic and L’Oréal Paris’ empowered vision of beauty.”
The KARL LAGERFELD X L’Oréal Paris makeup collection will be available in Australia, launching into Priceline in line with global timings. BD will communicate additional collection details in due course.
