In celebration of International Women’s Day 2022, Mattell has unveiled its latest role model collection – a range of 12 Barbie Dolls created to honour female entrepreneurs from around the world.
One of the trailblazing women Mattel chose to honour is iconic makeup artist and beauty brand founder, Pat McGrath.
McGrath founded Pat McGrath Labs, was included in Time magazine’s 100 Most Influential People list, and was named a Dame of the British Empire for her contributions to the fashion and beauty industry and diversity.
"It is an honour having a Barbie in my likeness and I would be so happy if it in any way inspires anyone to follow their dreams and believe that with hard work, creativity and perseverance, everything is possible," McGrath shared in a statement.
McGrath joins the lineup of female founders that are now Barbies, chosen because they are business leaders and role models whose inspiration will help shape the next generation of female entrepreneurs.
Alongside McGrath, the 2022 the global female role models that are now Barbies include:
Shonda Rhimes (United States) - Founder of American Television Production Company Shondaland
Ari Horie (United States/Japan) - Founder & CEO, Women’s Startup Lab and Women’s Startup Lab Impact Foundation
Melissa Sariffodeen (Canada) – CEO and Co-Founder of Canada Learning Code and Ladies Learning Code
Adriana Azuara (Mexico) - Founder of All4Spas
Doani Emanuela Bertain (Brazil) - Teacher and Founder of Sala 8
Jane Martino (Australia) - Chair and Co-Founder of Smiling Mind
Lan Yu (China) - Fashion Designer
Butet Manurung (Indonesia) – Founder and Director of SOKOLA
Sonia Peronaci (Italy) - Founder of Italian food website, ‘GialloZafferano’
Tijen Onaran (Germany) - CEO and Founder of Global Digital Women and Co-Founder of ACI Diversity Consulting
Lena Mahfouf (France) – Digital Creator, Videographer and Author of ‘Always More’
"We know that children are inspired by what they see around them, which is why it’s so important for young girls to see themselves reflected in role models who’ve daringly pushed past roadblocks and overcome the Dream Gap to become the brave women they are today," said Global Head of Barbie and Dolls and SVP, Lisa McKnight.
The collection will be released March 8, 2022 and can be viewed here.
Image source: Mattell
