Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 908)
Paco Rabanne Olympea Blossom EDP (9 mentions)
L'Oreal Paris Revitalift Laser Renew Pure Retinol Deep Anti-Wrinkle Night Serum (5 mentions)
Charlotte Tilbury Luxury Eye Palette (5 mentions)
Chanel Rouge Coco Bloom Lip Colour (5 mentions)
Sisley So Stretch Mascara (4 mentions)
Sisley Izia La Nuit EDP (4 mentions)
Revlon ColorStay Light Cover Foundation (4 mentions)
Ikoo Thermal Treatment Wraps (4 mentions)
Emma Lewisham Illuminating Brighten Your Day Creme (4 mentions)
Dyson Supersonic Hairdryer (4 mentions)
Top 10 makeup products in print and online publications (out of 249)
Charlotte Tilbury Luxury Eye Palette (5 mentions)
Chanel Rouge Coco Bloom Lip Colour (5 mentions)
Sisley So Stretch Mascara (4 mentions)
Revlon ColorStay Light Cover Foundation (4 mentions)
Bobbi Brown Luxe Defining Lip Stick (4 mentions)
Trinny London Lip2Cheek (3 mentions)
Sally Hansen Miracle Gel Nail Polish (3 mentions)
Milk Makeup Sunshine Skin Tint (3 mentions)
Lancome Hypnose Eye Shadow Palette (3 mentions)
L'Oreal Paris True Match Foundation (3 mentions)
Top 10 skincare products in print and online publications (out of 381)
L'Oreal Paris Revitalift Laser Renew Pure Retinol Deep Anti-Wrinkle Night Serum (5 mentions)
Emma Lewisham Illuminating Brighten Your Day Creme (4 mentions)
Votary Brightening Hyaluronic Serum (3 mentions)
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant (3 mentions)
Laneige Lip Treatment Balm (3 mentions)
Elizabeth Arden Visible Brightening CicaGlow Concentrate (3 mentions)
Dermalogica Melting Moisture Masque (3 mentions)
Clarins Total Eye Lift (3 mentions)
Clarins Double Serum (3 mentions)
Bondi Sands Coconut & Sea Salt Body Scrub (3 mentions)
Top 10 fragrance products in print and online publications (out of 122)
Paco Rabanne Olympea Blossom EDP (9 mentions)
Sisley Izia La Nuit EDP (4 mentions)
Giorgio Armani Si EDP (3 mentions)
Elizabeth Arden White Tea Ginger Lily EDP (3 mentions)
Diptyque Orpheon EDP (3 mentions)
Marc Jacobs (Fragrance) Daisy EDT (2 mentions)
Marc Jacobs (Fragrance) Daisy Eau So Intense (2 mentions)
Jean Paul Gaultier La Belle EDP (2 mentions)
Estee Lauder Tuberose Gardenia EDP (2 mentions)
Elie Saab Le Parfum Eau De Parfum (2 mentions)
Top 10 haircare products in print and online publications (out of 156)
Ikoo Thermal Treatment Wraps (4 mentions)
Dyson Supersonic Hairdryer (4 mentions)
OUAI Treatment Masque (3 mentions)
Muk Hair Care Hybrid Cream Hair Color (3 mentions)
Mermade Hair Spin (3 mentions)
Schwarzkopf Professional Mad About Curls Superfood Leave In Conditioner (2 mentions)
Santa Maria Novella Honey Hair Cream (2 mentions)
Sachajuan Scalp Scrub (2 mentions)
Organix (OGX) Shampoo (2 mentions)
L'Oreal Professionnel Steampod 3.0 (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
