The trend of “dry masking” has been brought into the mainstream thanks to Charlotte Tilbury, who has announced she will be launching her own dry mask in order to challenge people’s perceptions of masking.
A dry mask is a mask that doesn’t contain the stereotypical water and glycerine that make up traditional face masks. Instead, it’s a dry sheet of fabric one places on the skin for a prolonged period of time; something Tilbury describes as easy to use “on-the-go.”
French Canadian skincare entrepreneur Nanette De Gaspé, the woman who launched the “dry mask” in mid 2016, explained the way the masks work to Vogue, saying that, “The masks are ‘dry printed’ on techstile - a woven fabric sourced from Japan.
Most face masks are, on average, 85 per cent water, with five to seven active ingredients, fillers, and preservatives. They stay on the surface and evaporate over time. [However] These masks are gently massaged over the face in order for the skin to absorb the ingredients printed into the mask over six to eight hours.”
Currently the masks are available to purchase for Australians on Net-a-Porter.
