Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1346)
Elizabeth Arden Vitamin C Ceramide Capsules Radiance Renewal Serum (8 mentions)
Sally Hansen Airbrush Legs (5 mentions)
Gucci Beauty Rouge a Levres Satin Lipstick (5 mentions)
Fenty Beauty Match Stix Shimmer Skinstick (5 mentions)
Ella Baché Daily Hydration Mist (5 mentions)
Benefit Brow Styler (5 mentions)
Playa New Day Hair Mist (4 mentions)
Neutrogena Rapid Wrinkle Repair Retinol Oil (4 mentions)
Nair Leg Mask Exfoliate & Smooth (4 mentions)
Mavala Mini Colour Nail Polish (4 mentions)
Top 10 makeup products in print and online publications (out of 414)
Gucci Beauty Rouge a Levres Satin Lipstick (5 mentions)
Fenty Beauty Match Stix Shimmer Skinstick (5 mentions)
Benefit Brow Styler (5 mentions)
Mavala Mini Colour Nail Polish (4 mentions)
M.A.C Eyeshadow (4 mentions)
Lancome Teint Idole Ultra Wear (4 mentions)
Lancome Hypnose Mascara (4 mentions)
Urban Decay All Nighter Makeup Setting Spray (3 mentions)
OPI Nail Polish (3 mentions)
Guerlain Terracotta Bronzing Powder (3 mentions)
Top 10 skincare products in print and online publications (out of 543)
Elizabeth Arden Vitamin C Ceramide Capsules Radiance Renewal Serum (8 mentions)
Sally Hansen Airbrush Legs (5 mentions)
Ella Baché Daily Hydration Mist (5 mentions)
Neutrogena Rapid Wrinkle Repair Retinol Oil (4 mentions)
Nair Leg Mask Exfoliate & Smooth (4 mentions)
Ella Baché Great Mousse Tan (4 mentions)
Avene Sunscreen SPF 50+ Emulsion For Face (4 mentions)
Tata Harper Hyaluronic Gel Moisturizer (3 mentions)
Sisley Velvet Sleeping Mask (3 mentions)
Neutrogena Ultra Sheer Face & Body Sunscreen Stick (3 mentions)
Top 10 fragrance products in print and online publications (out of 94)
Tom Ford Sole Di Positano Acqua EDP (3 mentions)
Hermes Twilly d'Hermes Eau Poivree EDP (3 mentions)
Gucci Bloom Ambrosia Di Fiori Limited Edition (3 mentions)
Tom Ford Fucking Fabulous EDP (2 mentions)
Salvatore Ferragamo Signorina Ribelle EDP (2 mentions)
L'Occitane Burst Of Cheerfulness Rose Fragranced Water (2 mentions)
Gucci Memoire d'une Odeur (2 mentions)
Dolce & Gabbana K Fragrance (2 mentions)
Bvlgari Rose Goldea Blossom Delight EDP (2 mentions)
Bvlgari Man Wood Neroli (2 mentions)
Top 10 haircare products in print and online publications (out of 196)
Playa New Day Hair Mist (4 mentions)
Wella Professionals Eimi Dry Me Dry Shampoo (3 mentions)
Wella Eimi Mistify Me Strong (3 mentions)
Wella Professionals Luxe Oil Reconstructive Elixir (2 mentions)
Wella Professional Reverse Regenerating Spray Conditioner (2 mentions)
Wella Professional EIMI Ocean Spritz (2 mentions)
Vidal Sasson Curl Secret (2 mentions)
Salt By Hendrix Glossy Hair Treatment Oil (2 mentions)
Sachajuan Ocean Mist Spray (2 mentions)
Roxy Jacenko Accessories Hair Bow (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
