UK retailer, John Lewis – set to open a number of concessions in Myer later this year – has revealed some interesting insights into what has influenced beauty purchases over the past year.
From cultural and environmental, to retail and celebrities, the department store has the following 2018 events included in its definitive results.
Love Island fever
Demand for instant tans grew while Love Island was on air – June/July in the UK. John Lewis saw sales of Elemis’ Tan Accelerator shoot up by 51 per cent, while sales of Vita Liberata’s Body Blur Instant HD creams also peaked.
Meghan mania
Celebrity facialist and founder of luxury skincare line, Sarah Chapman, who was rumoured to treat Meghan Markle’s flawless skin, has seen a 57 per cent sales uplift on her skin care range since the wedding in May. Her Overnight Facial treatment was up 99 per cent year on year.
Vegan beauty
We wrote last week about how vegan beauty looks set to remain in the spotlight from some time to come. And results from John Lewis's report corroborates, reporting a growth of 12 per cent in the category, compared to just 5 per cent for the total beauty market.
It calls out the brand Pai, which has experienced sales for the full range up 310 per cent this year. The hero Organic Rosehip BioRegenerate Oil saw sales soar by 467 per cent.
Social influence
John Lewis has revealed that social media has become of he main platforms in which is will launch a new brand into its stores.
After it launched the Becca beauty range, half of the 21,000 visits to the Royal Glow Highlighter product on the John Lewis website came via social media.
Shopping for shut eye
John Lewis reveals that more and more of its customers are making the connection between a good night's sleep and wellness. Getting good shut eye now involves sleep sprays, oils and aromatherapy candles. So much so, natural brand Neom Organics saw sales of its sleep products grow by 264 per cent.
Acid overview
Acid has been the beauty ingredient stories of the last twelve months, according to the report. John Lewis has seen sales products containing hyaluronic acid up by 94 er cent, while products containing glycolic acid have soared 275 per cent.
REN’s Ready, Steady Glow Tonic was an instant best-seller in stores up and down the UK.
