While the metrosexual look is not quite so popular as it once was, it seems the rise in male grooming has stuck around - with the sector found to be one of the fastest growing in the beauty industry.
The male-centric grooming market is currently worth a pretty penny - $US20.3 billion dollars to be exact, with an expected growth to $US26.6 billion by 2020. With brands offering more and more male products, we showcase 10 of them below.
Taking care of male hair dilemmas (largely of the greying kind) is Schwarzkopf Men Perfect’s range of at-home hair dyes. The colour fades grey hair gradually with a range of different natural shades in permanent and semi-permanent options.
Keep shaved skin free from all manner of irritations with TriShave’s range of products specially designed for pre and post save solutions for sensitive skin. Recommended by dermatologists - each product is based around the premise of a 3in1 solution for simple but effective skincare - every man’s dream.
GAIA Made for Men tackles male grooming woes with natural alternatives. The range’s mantra is ‘pure, natural, organic’ and comprises of all the bathroom basics including shaving, hair care and skincare products that prevent burns, breakouts and shaving rash but without the chemical nasties.
Sleek in packaging and proudly homegrown, Handsome is a male-centric range of skincare essentials. High-quality natural and organic ingredients are formulated into the products which are made by a couple of fellas who wished to offer skincare options for those who appreciate the finer things in life.
Just For Men provides options for grey hair - no matter whether you choose to remove, reduce or enhance greying locks. Hair dye and facial hair dye is available from the range which prides itself on offering easy options for covering grey with natural results.
Natio adores natural plant extracts and essential oils in its products - and its men's range is no exception. Hassle-free products that take care of face, body and hair are available and designed to be simple enough to introduce men to a regular skincare regime. The added bonus is that the brand is free from animal testing.
Label.m is now offering label.men as a part of its range of haircare and styling products. Inspired by various international fashion weeks and the growth of the male grooming sector, the specialty male offering includes shampoo, conditioner, waxes and pomades to enact every kind of trendy hairstyle in the book.
A brand perhaps as renowned for its commercials as it is its cologne is Old Spice. The American scent has been around for 75 years now, and has expanded from its original aftershave to a range of bathroom products that include bodyspray and deodorant. And while Old Spice aftershave may be found in many a grooming regime around the world, the brand will forever be known for its Smell like a man, man commercial.
Skincare giant NIVEA has created a male-specified range of products for its masculine consumer. Individual needs are honed in on, with the range including intensive face creams, shower gel, and hair styling gels.
What began as an aftershave soon led to a range of personal care products including shaving cream and deodorant. The entirety of the Blue Stratos line is based around the original fragrance - which is considered to be a landmark fougere fragrance and was named in the perfume industry’s bible - the H&R Genealogy of masculine fragrances.
