MECCA is excited to share the latest brands joining its blockbuster lineup between now and October.
As always, MECCA delivers the best in beauty from around the globe and its latest new launches are no different.
LoveSeen – August 17, 2021
From former creative director of J. Crew, Jenna Lyons, and makeup artist Troi Ollivierre, LoveSeen is the ultra-wearable false lash brand doing beauty differently. Made to fit you — not the other way round — there's a LoveSeen lash for everyone (even the no-makeup makeup types).
This will be the first time LoveSeen is available outside of the US, providing customers with the opportunity to physically immerse themselves in the brand.
LoveSeen’s collection of 10 lash styles and applicator tool are available exclusively now from MECCA.
Kylie Cosmetics – August 24, 2021
It is no secret that Kylie Jenner’s iconic and reformulated Kylie Cosmetics collection is coming exclusively to MECCA, joining Kylie Skin.
Kylie Cosmetics delivers ultra-pigmented colour that lasts, skin-loving clean and vegan ingredients with unlimited glam. As the original beauty disruptor who revolutionised the Lip Kit, Kylie’s range offers a diverse set of looks so everyone can experience the instant glam transformation that Kylie so easily embodies.
Throughout September, Kylie Cosmetics will roll out into 30 MECCA stores and online, providing Australian and New Zealand customers the first opportunity to shop Kylie Cosmetics in store.
Rose Inc. – September 28, 2021
Rose Inc. is a vanguard brand founded by Rosie Huntington-Whiteley and clean beauty maverick, Caroline Hadfield that launched globally last Friday.
Rose Inc. unites efficacy and ethics in formulas charged by proprietary bioengineered botanicals and safe synthetic ingredients. The result is equal parts effortless and effective. Clean and clinically proven. Sensual and sustainable.
MECCA will be the exclusive retailer in Australia and New Zealand for Rose Inc.
Gisou – September 28, 2021
Gisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou is committed to caring for the Mirsalehi honey bees, putting their wellbeing first.
Negin’s mother – a beekeeper’s wife and hairdresser in training, discovered how moisturising and nourishing the properties of honey could work wonders for hair.
The family’s homemade Honey Infused Hair Oil is now loved around the globe and by Negin’s 6.6M+ loyal followers and the secret ingredient features in Gisou’s range of hydrating hair products.
Charlotte Tilbury Beauty – Mid-September
As previously announced on BD here, the in-demand global luxury beauty and skincare brand, Charlotte Tilbury Beauty, founded by British makeup artist to the stars, Charlotte Tilbury, has partnered with MECCA.
This will provide customers with the opportunity to physically immerse themselves in the Charlotte Tilbury universe of products, services and experiences as the exclusive bricks and mortar retailer in the Australasian market. Launch date to be confirmed.
Image source: Supplied.
