Recent times have seen the BEAUTYDIRECTORY team working hard behind-the-scenes to deliver a slew of new brands to the site. From local celebrity offerings to global fashion-forward forces, we give a snapshot of all the latest brands to go live on the site.
Reflecting the beauty, vitality and spirit of the Hawaiian islands, Alba Hawaiian’s range of face, hair and body care treatments contain fruit extracts, nourishing plant oils and certified organic aloe vera.
Following the sustainable beauty theme, Avalon Organics is a range of pure, natural and organic skincare products that are both effective and safe.
With a history rich in style and innovation, Babyliss Paris puts a little class into the art of hair removal with its range of epilators, IPL devices and electric shaver.
Developed by healthcare professionals using scientific evidence and clinical experience, Be Good To Yourself is a range of shakes and bars promoting easy and healthy weight management.
Using the multiple benefits of nature, Cattier has designed a range of organically-certified beauty, hygiene and care products that are natural, gentle, pleasant and effective.
Safe to use and kind to the planet, ecostore’s range of body, skin and baby products uses only the safest ingredients. While the brand uses no nasties, it remains as effective as mainstream products on the market.
Working to deliver at-home clinical strength treatments without the need for a needle, freezeframe has thought of everything. Think swollen lips, lifted butts, lash extensions, skin brightening, reduced cellulite, enhanced breasts, tummy tucks, Botox-like results and wrinkle fillers.
Harnessing the natural benefits of botanical ingredients, Jason offers a range of high-performing, natural products with no inclusion of harsh ingredients.
Australian songstress Jessica Mauboy is dipping her toe into the world of fragrance with the launch of her Be Beautiful scent in partnership with BrandPoint. The fragrance embodies Mauboy’s down-to-earth yet glamorous character.
Using LED light therapy, LightStim is a non-invasive and painless therapy that works to energise cells and stimulate the body’s natural processes to build new proteins and regenerate skin cells. The products help deliver younger-looking skin and offer temporary relief of pain and inflammation.
NaturStyle is a permanent hair colouring range using highly-active vegetable ingredients and wheat proteins to deliver vibrant, long-lasting tone while strengthening and adding volume to hair.
Touting fans including the likes of Kylie Jenner and Gwyneth Paltrow, NIP + FAB is a premium skin and bodycare range with targeted and effective products at an accessible price.
Proven to reduce hair regrowth by up to 64 per cent in just 12 weeks, no!no! is a hair removal device that uses heat-based technology to remove hair and reduce regrowth.
When it comes to eco-friendly hair brands, Pureology is flying the flag with its 100 per cent vegan products and sustainability commitment. On top of this, the brand is free of sulfates and includes an antifade complex.
Synonymous with fashion weeks held all around the globe, Redken 5th Avenue NYC takes trends discovered at these exclusive events to deliver the latest hair looks. The brand’s range of hair care, hair colour and hair styling products offer simple solutions to suit specific hair needs.
