August was a big month for change in the Aussie beauty industry. Not only is everyone signing off their winter content and working on spring/summer features, there were some big industry movements (Erin Cook appointed to beauty editor at Cosmo), some big beauty breakthroughs (Maple leaf extract could be the natural alternative to Botox), and top beauty trends announced.
If you’re curious about how these new trends performed in print, our friends at My Market Insight – a specialist provider of beauty media and e-commerce intelligence – have taken a look at the beauty products making noise in Australia's print and online* publications last month.
Here are their results:
Top ten products in print and online publications out of 1633
- La Prairie Skin Caviar Essence-In-Foundation (7 mentions)
- Dyson Supersonic (6 mentions)
- Dermalogica Sound Sleep Cocoon (6 mentions)
- Benefit Hello Happy Soft Blur Foundation (6 mentions)
- Hair Rituel By Sisley Paris Revitalizing Fortifying Serum (5 mentions)
- Giorgio Armani Luminous Silk Foundation (5 mentions)
- Estee Lauder Double Wear Nude Water Fresh Makeup (5 mentions)
- YSL Touche Eclat All-In-One Glow Foundation (4 mentions)
- SK-II Facial Treatment Essence (4 mentions)
- Mavala Nail Color Cream (4 mentions)
Top ten makeup products in print and online publications out of 523
- La Prairie Skin Caviar Essence-In-Foundation (7 mentions)
- Benefit Hello Happy Soft Blur Foundation (6 mentions)
- Giorgio Armani Luminous Silk Foundation (5 mentions)
- Estee Lauder Double Wear Nude Water Fresh Makeup (5 mentions)
- YSL Touche Eclat All-In-One Glow Foundation (4 mentions)
- Mavala Nail Color Cream (4 mentions)
- La Prairie Cellular Luxe Lip Enhancer (4 mentions)
- Fresh Sugar Tinted Lip Treatment (4 mentions)
- Shu Uemura Eyelash Curler (3 mentions)
- Revlon PhotoReady Insta-Filter Foundation (3 mentions)
Top ten skincare products in print and online publications out of 666
- Dermalogica Sound Sleep Cocoon (6 mentions)
- SK-II Facial Treatment Essence (4 mentions)
- Frank Body Lip Scrub (4 mentions)
- Dermalogica BioLumin C Serum (4 mentions)
- Clarins SOS Hydra Refreshing Hydration Mask (4 mentions)
- Clarins Double Serum (4 mentions)
- Bio-Oil (4 mentions)
- Trilogy Certified Organic Rosehip Oil (3 mentions)
- Sisley Ecological Compound (3 mentions)
- Revision Skincare Nectifirm Advanced (3 mentions)
Top ten fragrance products in print and online publications out of 136
- Prada Luna Rossa The Fragrance (3 mentions)
- Narciso Rodriguez Narciso Rouge (3 mentions)
- Grandiflora Boronia EDP (3 mentions)
- David Beckham Inspired By Respect (3 mentions)
- Carolina Herrera Good Girl Fragrance (3 mentions)
- YSL Y Fragrance (2 mentions)
- Tiffany & Co Tiffany Fragrance (2 mentions)
- Replica Beach Walk Fragrance (2 mentions)
- Prada Candy Sugar Pop (2 mentions)
- Marc Jacobs Daisy Love EDP (2 mentions)
Top ten haircare products in print and online publications out of 219
- Hair Rituel By Sisley Paris Revitalizing Fortifying Serum (5 mentions)
- Dyson Supersonic (4 mentions)
- OUAI Haircare Wave Spray (3 mentions)
- John Frieda Luxurious Volume Core Restore Protein-Infused Clear Conditioner (3 mentions)
- Hair Rituel By Sisley Regenerating Hair Care Mask (3 mentions)
- The Shade Colour Kit (2 mentions)
- Schwarzkopf Live Colour (2 mentions)
- R+Co Spiritualized Dry Shampoo Mist (2 mentions)
- R+Co Crown Scalp Scrub (2 mentions)
- eMoroccanoil Mending Infusion Repair (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
