The beloved German shoe company Birkenstock is branching out. But not into bags or clothing as you might expect – the new line is made up of skincare products.
The iconic brand chose to launch into beauty when when it materialised that cork, the natural material it's been working with for over 240 years, also doubles as a powerful skincare ingredient.
The new range is called Birkenstock Natural Care and utilises cork oak extract as well as other natural ingredients like argan oil, moringa-seed extract, arctic moss, elderberry and botanical hyaluronic acid in its formulations. Apparently the brand has spent a long time ensuring the delicate natural blends are just right.
Birkenstock Natural Care will consist of 28 products in total, including a number for anti-ageing and hydration. There's also a number and products specifically for men and a one for foot care, of course.
