Allure Media is this week thrilled to announce a new visual identity and design for its largest digital property POPSUGAR Australia. The revamp will see the site display a new logo, fresh colours, and a more streamlined layout.
Other changes will see the site feature a new homepage allowing the editorial team to curate the best content from the network, a POPSUGAR Australia app that helps puts the site directly in readers’ hands, and a video channel housing original video programming.
“Our commitment to providing beautiful, fun, informative and original content is ever-strong. This is an exciting time for the brand locally as we continue to grow. Our new look reflects our influence,” says Allure Media group publisher women’s lifestyle Alison Rice.
POPSUGAR founder Lisa Sugar adds: “While POPSUGAR’s upbeat philosophy and girlfriend-to-girlfriend voice has remained consistent, the breadth and depth of our content has expanded exponentially.
“On the eve of our 10th anniversary, I want to reintroduce the POPSUGAR brand in a way that stays true to our core beliefs, while representing the elevated, modern, and influential destination that we have become.”
