Adding to the slew of exciting digital launches this year, the POPSUGAR franchise is thrilled to announce they will be launching POPSUGAR Australia Living in the coming months. Current Cosmopolitan beauty and lifestyle writer Alexandra Whiting has been named editor of the site, and will begin her new role on May 11.
“POPSUGAR Australia Living is set to be one of our most exciting channel launches to date. Our 2 million-strong audience is very ready for it, thanks to the new wave of financially independent, resourceful and ambitious women connecting with our content every day,” says POPSUGAR Australia publisher Alison Rice.
“We pioneered fun, sharable and positive health and fitness content two years ago, and soon we’ll carve out our POPSUGAR place in the lifestyle space. Expect to see career advice, home decorating tips, finance, tech, relationships and sweet, sweet life hacks!
“Alex is the perfect person to drive this launch. She’s smart, creative and has an eye for all things beautiful and bright. The team and I can’t wait to see her shine in the role of lifestyle editor.”
Whiting adds, “I’m so happy to be joining the POPSUGAR Australia team to launch the lifestyle section of the site. It’s such an amazing global brand and I’m excited to be taking on this incredible opportunity to create fresh, fun and engaging content the POPSUGAR Australia audience will love.”
