Priceline Pharmacy has revealed it is the official hair and beauty partner for the Virgin Australia Melbourne Fashion Festival. The beauty retailer will provide all hair and make-up looks for the 2015 festival and runway shows. Appointed hair director Kenneth Stoddart will work alongside make-up director Rae Morris, both of whom will be assisted backstage by Priceline Beauty Advisors.
“This association with VAMFF further highlights our position as Australia’s biggest beauty playground, offering not just the widest range and great value, but also unparalleled levels of personalised in-store service and professional advice for our shoppers,” says general manager of marketing, Priceline Pharmacy, Mark O’Keefe.
“The Festival is Australia’s premier consumer fashion event and as Australia’s premier beauty retailer, we see the beginning of a natural and long-lasting partnership.”
In the lead-up to VAMFF, Priceline Pharmacy will be staging its own ‘Beauty School’ for consumers in-store, online and at roadshow events around the country. The Beauty School kicks off on February 26, 2015 and will run until March 23, 2015.
Image: VAMFF, LMFF 2013 Backstage
