Social media influence continues to go from strength to strength, with NetBase recently naming a host of social platforms among Australia’s favourite brands. The latest NetBase Top 50 Brand Love List saw social media enterprises dominate the top 10 global brands favoured by Australians, while e-commerce and tech giants Amazon and Apple also made appearances. The list reads as follows:
- Amazon
- Apple
- Snapchat
- Pokémon
- Etsy
- Playstation/Sony
NetBase chief marketing officer Paige Leidig says the findings did not surprise her. She believes Australia’s geographical distance has fuelled the nation’s love of communication, saying: “Australians have a real love and passion for connectivity and social media with Social Media & SMS and Technology industries featuring heavily in the top 10 Love List. It could be due to Australia being so far away from the rest of the world geographically, that Aussies love the way social channels keep them connected to the rest of the world. This is quite different from the UK counterparts, who tend to favour more luxury brands such as Chanel and Christian Dior.”
