This week saw beauty and hair care e-store Ry.com.au launch a new area on the site dedicated to the growing trend towards natural and organic beauty products, with leading health blogger Jessica Sepel named the face of the fresh store addition.
A qualified nutritionist, author of The Healthy Life book, and founder of the JS Health blog, Sepel is perfectly placed to champion the expertly-curated selection of organic and natural brands found on the site. The new category includes skincare from KORA Organics, Antipodes and DNA Elements, cosmetics from glo.minerals and Youngblood, and tanning products by pureTAN and Tan Organic.
"This is just the next step in further understanding our customers’ needs. We listened to what our customers wanted and brought on board a great range of natural and organic products that you can't find anywhere else. We hope to continue to fulfill and exceed our customer expectations moving forward," says RY.com.au CEO and director James Patten.
Sepel adds: "I am so excited to be working with the RY team to launch their natural and organic range! The range really lines up with my beliefs as I am a self-confessed health nut, and when it comes to my skincare, I avoid any ingredients that I cannot read or understand. It's great that RY are helping to educate others on the benefits of natural and organic products."
