Burberry Beauty is pleased to announce British makeup artist, Isamaya Ffrench, as its new global beauty director.
Ffrench, who has worked on the brand’s TB Monogram and the Festive 2019 campaigns, studied 3D design at Chelsea College of Art and then product design at Central St Martins, before beginning her career in beauty. In 2017, she launched Dazed Beauty and has since played a key creative role for numerous international luxury cosmetic brands, working as brand ambassador and creative director.
“To me, Britishness has always carried this sense of attitude; it is confident, strong and also eccentric,” Burberry chief creative officer, Riccardo Tisci, said. “Isamaya is the perfect ambassador to interpret the tension between classical and creative for Burberry Beauty – she is bold, she pushes the boundaries and has such a unique, modern vision. I am so excited to welcome her to the Burberry family.”
Ffrench echoed the sentiment, saying “I've had such a wonderful experience working with Burberry over the past year and I’m incredibly honoured to be part of the team. Riccardo has a brilliant mind and is such an inspiring leader – he always pushes me creatively. It's a very exciting time to be joining the company and I can't wait to show the world what we have been working on!”
Burberry Beauty is known for encapsulating timeless beauty with a bold and strong attitude, which Burberry believes Ffrench embodies. Her first campaign as Burberry global beauty director will be released later this year.
