If you've logged on to Honey over the past 24 hours, you may have noticed a new look for the site – with ninemsn.com.au officially relaunched as nine.com.au. The changes see the publication undergo a new name, url and logo – with ninemsn Honey renamed 9Honey and now located at honey.nine.com.au.
The changes are part of an update to the whole network, with the new-look site linking consumers through to Nine's 11 brands including 9News, Wide World of Sports, 9Now, 9TheFIX, 9Honey, 9Coach, 9Pickle, 9Homes, 9Elsewhere, 9Lifestyle, and 9Kitchen.
“For us, today is far more than just a logo change for our network. The launch of nine.com.au cements our place in the Nine family. In practice, our digital editorial team now works more closely with the broadcast teams, and the scale that gives us opens up a whole new world of storytelling possibilities, especially in video," says editor Emma Chamberlain.
Nine chief digital and marketing officer Alex Parsons adds: “It’s a destination that has played a pivotal role in the hearts and minds of consumers for close to 20 years and this next great chapter is set to be our most exciting yet, as we set about creating a more powerful media ecosystem that provides consumers with the widest breadth of content, delivered in a more synergistic way across all of Nine’s platforms.”
