Ooh Media’s future is looking bright with the company continuing the expansion of its digital portfolio. Ooh recently made the purchase of Junkee Media, adding websites In The Mix, Junkee, Faster Louder and Awol to its existing buys Hijacked and Shortpress.
Minimal change is expected for the Junkee management team, with CEO Neil Ackland, publisher Tim Duggan, Junkee Studio general manager Josh Rich, and CIO Ian Grant continuing in their current roles. An advisory agreement has been made placing director Tony Faure as board member of both companies.
CEO Brendon Cook explains of the company’s purchase: “The acquisition of Junkee Media was the natural next step for Ooh as it is a clear market leader and has set the benchmark for native content engagement in a mobile and social world.
“Junkee Media has superior online real estate, a track-record in connecting with the desirable millennial audience, and is among the best in the business when it comes to developing native content that works, and has proven its ability to amplify advertiser’s messages through social channels.
“With the rapid growth of short-form social mobile video content and Junkee Media’s clear expertise in delivering this content, we are excited about the possibilities of delivering the best content across our market-leading digital signage network in environments designed to engage with audiences.”
Junkee Media CEO Neil Ackland also comments to Mumbrella: “We are very excited to become part of Ooh, a company that clearly shares our ambition to be at the forefront of digital innovation and content. The media landscape is changing at an incredible pace, and together we are uniquely positioned to benefit from the disruption.”
