After Coty announced it purchased a 51 per cent stake in Kylie Jenner's beauty business last year, the multinational company has big plans for its new acquisition, taking Kylie Skin overseas.
Launching in Europe, Kylie Skin will be partnering with German-based premium beauty retailer Douglas, rolling out full distribution to over 2,000 stores in 25 countries.
Last January, the group assigned former Douglas executive Christoph Honnefelder the task to build and further develop Kylie’s existing beauty business into a global powerhouse brand.
“We have started to build a strong foundation to support our strategic partnership with Kylie Jenner. The launch of Kylie Skin in Europe is a next step as we accelerate the integration and build Kylie Jenner’s beauty businesses into a global powerhouse brand,” said Coty luxury bands president, Simona Cattaneo.
Douglas will offer six different products from the Kylie Skin line, including the Foaming Face Wash, Walnut Face Scrub, Face Moisturizer, Eye Cream, Vanilla Milk Toner and Vitamin C Serum.
