A round-up of the latest moves and changes in beauty this week.
MECCA welcomes Go-To Skincare
After knowing each other for 15 years, Australian beauty editor and author Zoe Foster Blake and MECCA founder Jo Horgan have joined forces, with the former's brand, Go-To Skincare, set to be available in all MECCA stores and online at mecca.com.au as of April 2019.
For more information contact Steph Phelps - stephanie.phelps@mecca.com.au
La Prairie reappoints MAXMEDIALAB
MAXMEDIALAB is delighted to announce its reappointment as the digital and media agency for La Prairie Australia.
MAXMEDIALAB will also be La Prairie’s publicity agency and will commence managing the brand’s product launches, media relations, influencer activity and events in conjunction with the La Prairie team.
For all publicity enquiries please contact Nora Shkreli - nshkreli@maxmedialab.com.au
Headcase Hair launches online store
Headcase Hair directors, Vincent Nobile and John Pulitano, have recently launched an online store called Headcase Haircare. Visit https://www.headcasehaircare.com.au/ to find out more.
bellabox launches limited-edition Date Night box with makeup artist Sharon Farrell
bellabox has launched a limited-edition Date Night box in collaboration with international makeup artist and influencer, Sharon Farrell. Brands featured include Jergens,
Real Techniques, BLAQ, Lancôme, M.A.C, CLINIQUE, Ardell, Jurlique, Aveda and more.
Lucy Yeomans exiting NET-A-PORTER and PORTER
NET-A-PORTER and PORTER global content director and editor-in-chief, Lucy Yeomans, has announced she will be stepping down from her current roles. Her final issue will hit stands on February 7, 2019.
Tailor Maid Communications welcomes CLARINS Groupe
CLARINS Groupe has announced the appointment of Tailor Maid Communications as its PR and always-on Social Media agency within Australia, handling both Clarins and the Trimex fragrance division.
For all PR enquiries, please contact the beauty team on beauty@tailormaid.com.au
P&G signs with new communications agency
P&G is now working with HerdMSL on its PR and communications.
Please contact pgpr@herdmsl.com.au for more information.
TRESemmé named official hair care sponsors of New York Fashion Week
TRESemmé has been named the official hair care sponsors of New York Fashion Week 2019. The brand has announced it will be sponsoring Kate Spade, Oscar de la Renta, Cushnie and more.
In 2 Skin Australia take on distribution of new nano infusion device, Rezenerate
Nine years after launching Ultraderm skincare, In 2 Skin Australia has taken on the distribution of Rezenerate, a nano infusion device that infuses products into the skin.
