It's all thanks to Instagram that popular Australian tanning brand has managed to break into the US market via beauty retailer Ricky's NYC. Boasting 265,000 followers on the social media platform, Ricky's NYC was first made aware of the brand via Instagram.
“I stumbled across bondi sands on Instagram quite a few months ago and decided to try it out. I was instantly amazed by the fast and natural looking results that the Dark Foam had left,” says Ricky’s NYC buyer Gina Tolipani.
"Ricky's is well known for being home to some of the hottest and hard-to-get brands, most of which have a huge following on social media. With the quality and support that bondi sands offers, it was pretty much a no-brainer to carry their line. We are super excited for the success to come with our partnership."
The full range of bondi sands products are now available in Ricky's NYC locations in Manhattan and will be hitting Miami Beach later this month.
bondi sands’ exclusive North American distributor N2Z Global Group is supportive of the deal, with the company's CEO Noah Yeruham stating: "bondi sands is already a brand leader in Australia and New Zealand, having seen phenomenal success over the past three years. We are very excited to introduce the collection to the North American market and are beyond pleased to partner with Ricky's, an iconic retailer known as a trend-setter in the industry.”
Commenting on how social media success has affected the brand, bondi sands co-founder Blair James reveals: "Social media has been an integral part of the brand’s growth. We believe that our customers are not just customers but brand advocates, but although we have a strong presence on social media, we are a retail brand. It has been the combination of our retail distribution network and our strong social media reach that has resulted in growth the brand enjoys today."
Image: Instagram.com/BondiSands
