Lanolips announces its new direction

With great power comes great responsibility - and as a powerhouse in the global natural beauty revolution, is excited to reveal it is working with a new distributor to help it to reach its full potential. The brand will be partnering with Frostbland to manage the next stage of growth for the brand.

The new distribution model comes on the back of recent successes for Lanolips, including being stocked in 2000 stores around the world such as world-renowned retailers Joyce Beauty, Wholefoods, Waitrose and Boots. As for other accolades, it has taken home awards from coveted titles such as Allure Magazine, The Times UK, and USA Yahoo.

"We are moving towards a new business model in distribution and sales to work more effectively to realise our potential better within our own local market – and tailor and grow the brand beyond its current position," says Lanolips founder and CEO Kirsten Carriol.

Image: Instagram.com/Lanolips