In an aim to be "the most compelling and wide-reaching platform in the Australian wedding media space", Pacific Magazines is partnering with US publisher Meredith to launch My Wedding on to the Australian market.
The partnership will see wedding planning site My Wedding offer local content, with My Wedding teaming up with Pacific Magazine's Bride To Be magazine. While local couples have been using mywedding.com, this will be the first time the site will include localised content.
“Pacific Magazines has been producing an amazing bridal brand, Bride To Be, since 1968. Our two companies together literally complete the experience the bridal couple requires, providing them with a trusted guide on an exciting but complicated journey, supporting her with planning resources, access to local professionals and customised tools designed to bring her wedding vision to life,” My Wedding president and CEO Woody Pastorius tells AdNews.
“Together we can offer one solution across multiple platforms – from print to desktop to tablet to smartphone – creating the best possible experience for both."
Pacific Magazines CEO Peter Zavecz adds: “We are already Australia’s number one wedding brand. This new online venture cements our market leading position by seamlessly connecting users with suppliers and offering uniquely personalised wedding experiences, whilst offering advertisers exposure to motivated consumers at a pivotal life stage.
“This strategic partnership between Pacific Magazines and Meredith offers both parties a new and compelling opportunity to expand our reach and create additional value. We will certainly see an immediate lift by combining our existing user base, but more exciting is that we are combining the very best offerings of two powerful brands, where we are truly better together.
“Mywedding.com is a global brand, and by joining with Pacific Magazines we can now provide a relevant and localised experience for the Australian and New Zealand bridal couple, whilst giving them access to ideas, resources and tools that transcends geography."
