After heading up the Professional Beauty website for the past year, recently left the company to take up the role of global editor at SheSaid.com. The position sees her managing all editorial content for the cult women's lifestyle site.
Here, Stennett chats to BEAUTYDIRECTORY about the new role and what the position will entail.
“Stepping into the global editor's chair at SHESAID is absolutely a dream come true for me. I've always had a passion for writing relatable content for women, and working on a lifestyle focused site means I'll not only get to continue to write about all things beauty, but I'll now also be covering other issues including relationships, sex, career, parenting and travel,” says Stennett.
“SHESAID already attracts almost a million views a month, so rather than honing in on click volume, my goal moving into this role is going to be to really enhance the engagement level we have with our global readership by implementing a first-person focused content strategy, highlighting the individual voices and personal narratives of our writers to bring them to the forefront of this amazing brand. I'm so excited about where we're headed.
“Heading up Professional Beauty magazine's website for the past 12 months was some of the most fun I have ever had in my career as a journalist. You honestly couldn't ask for a more supportive, intelligent, creative team of women to work with. I'm so thankful for all the amazing opportunities I was extended in my time there that really allowed me to spread my wings in digital and launch a lot of initiatives I'm really proud of. It was a hard decision to leave but the opportunity to edit a site like SHESAID was far too good to turn down.”
