It seems the older Gwyneth Paltrow gets, the hotter she becomes – a fact that has not gone unnoticed by the Hugo Boss team who have just appointed her the face of its new fragrance Boss Nuit Pour Femme.
The perfume is inspired by the elegance of the little black dress and will go on sale globally this September, with pre-launches set for August. It will hit Australian shelves on September 2.
We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent,” says Hugo Boss Fragrances global marketing director Gerd Von Podewils. Her effortless style, captivating beauty and remarkable achievements make her a true icon of female success; and just as Boss Nuit Pour Femme is the perfect complement to a woman’s ultimate night out, she is the perfect complement to Boss Fragrances.”
Paltrow will appear in TV, print and online campaigns for Boss Nuit Pour Femme.
I was honoured and very happy to be chosen as the face of Boss Nuit Pour Femme,” Paltrow told WWD. "To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time - characteristics that I strive toward in my own life."
She joins fellow A-listers Sienna Miller, Orlando Bloom and Jared Leto in the Hugo Boss fragrance team.
