With the changing media landscape seeing print magazines continue to divest into other areas to deliver a 360 degree offering, the latest Audited Media Association of Australia circulation figures highlights the value in this proposition - with the downward trend for print magazines continuing.
While a handful of non-weekly Australian titles were able to hold on to their print circulations from July to December 2015 compared to the same period the year prior, the majority of magazines were down year-on-year.
Increases were noticed by titles including Russh, Vogue Australia, and Prevention, with Harper’s Bazaar and marie claire only noticing small declines of 1.3 per cent and 0.6 per cent respectively.
While there were some small wins experienced by the monthly titles, weekly magazines were down across the board from August to December 2015 year-on-year. The hardest hit was Famous, which recorded a 25 per cent decline in copies sold per issue from 60,122 to 45,097. Yours magazine fared best, with only a 3.9 per cent decline.
Despite the falls in print media, Bauer Media interim CEO Andreas Schoo states: “Magazines continue to be an incredibly important medium to engage with Australians and the strength of our brands allows us to talk to more consumers more often through print, digital, social and live experience channels.”
Non-weekly title circulation figures:
Weekly circulation figures:
