With an aim to increase its footprint in prestige make-up, Shiseido Americas Corp yesterday revealed it has acquired the and RéVive brands for an estimated $US260 million.
The deal will see Shiseido purchase Gurwitch Products, owner of the two beauty brands, from parent Alticor Inc, with the acquisition expected to close by the third quarter.
“Both brands have unique viewpoints, fast-growing and loyal customer bases. We want to increase our footprint in prestige make-up, which is obviously a very dynamic category in all the continents and particularly in the US and in Asia. We feel the Laura Mercier brand will fit very well alongside the brands we have [Nars, bareMinerals, Shiseido and Clé de Peau Beauté],” Shiseido Americas president and chief executive officer Marc Rey told WWD.
"The main reason [for the acquisition] is to grow Laura Mercier and increase our footprint in make-up. Laura Mercier has a strong position in a number of countries, mainly the US and the UK. In total, it is in 34 countries. Some of them were opened recently. But we do believe it has potential on all the continents. And we believe, obviously, that we can leverage all the competencies that we’ve built recently.”
Image: Instagram.com/lauramercier/
