Japanese beauty giant Shiseido has unveiled plans for a digitally focused 2017. Cosmetics Design reports that the company is prepared to spend as much as $AUD3.5 million in the next year on digital startup ventures and innovative technologies. Spearheading this digital interest is the company’s new venture capital organisation, Shiseido Venture Partners.
Explains Cosmetics Design of its purpose: “To maintain its global competitive advantage, Shiseido will team up with companies and technologies that are on the cutting-edge of innovative development in health and beauty in a bid to propel its brand further.
“Shiseido will specifically target businesses that utilise beauty-creating technologies, along with ideas and technologies that communicate beauty and new business structure that deliver beauty.”
The business’ digital focus is a part of its new company strategy, titled Vision 2020. The brand aims to see sustainable growth in the next 100 years with particular focus placed on remaining relevant to the younger generations.
Image: @shiseido
