The Purist Company has recently undergone a series of changes, re-emerging as RealDerma Pty Ltd.
The new name is the result of the company’s A’kin, Al’chemy and Lapurete divestment, and has been chosen to reflect its future direction in the beauty industry.
Managing director Dr Alister Webster commented: “The Purist Company was founded on a passion for products that made a significant difference to our customer’s lives and this will live on with RealDerma. My vision for RealDerma is to continue to offer professional products that deliver real results and solutions to everyday skincare concerns that enhance our customer’s everyday lives.”
While further change is in store, the 18-year-old Australian company will continue to represent the NeoStrata and Pure Therapy brands.
