Public relations agency, Torstar, has nabbed the Australian PR account for Victoria’s Secret, Steve Madden and Drew Barrymore's beauty line, Flower Beauty.
Now responsible for launching the global brands into the Australian market, Torstar founder, Tory Archbold said the Australian retail landscape is entering an exciting time.
“Internationally recognised brands such as Victoria’s Secret, Steve Madden, and Flower Beauty are targeting our market to expand their global footprint.
“Torstar has established itself as the agency of choice for top-performing global retail brands launching into the Australian lifestyle market. We differ from our competitors by valuing brand strategy and development; and thinking outside of the box to deliver results.”
Torstar has previously worked with brands such as Sukin, Zara, Neiman Marcus, Sephora.com.au and Topshop. The agency is also celebrating a successful 10-year partnership with Nespresso, creating, activating and implementing memorable consumer and media events.
