Beauty heavyweight Unilever has made a bid to acquire French cosmetics brand, Garancia, for an undisclosed amount.
Founded in 2004 by Savéria Coste, Garanacia offers premium products across skin and body care, fragrance and makeup.
“After sustained growth in France in recent years, Garancia is now ready to enter a new phase of its development, and Unilever Prestige would be the right partner to help Garancia achieve our ambitions, while maintaining our continued commitment to clean ingredients, creativity and excellence, which will guarantee the preservation of Garancia’s core values," said Coste.
Unilever Presitge CEO, Vasiliki Petrou, said the company is excited to work with Garancia, one of the leading brands in French pharmacies, with a strong positioning between natural and science.
“Thanks to Savéria’s vision and expertise in derma-cosmetics, Garancia’s hero product Pschitt Magique is much-loved and has earned great loyalty from consumers across different generations,” said Petrou. "We are delighted to have the opportunity to grow this brand globally.”
