Parfums Givenchy has managed to nab American actress Amanda Seyfried for the new communication campaign of its star fragrance, Very Irresistible.
Replacing Liv Tyler for the role, the Les Misérables actress has been a long time fan of the fashion house.
Seyfriend has just shot the ad campaigns, with Cédric Klapisch shooting the TV campaign and Glen Luchford the print. Both campaigns were styled by Riccardo Tisci.
Parfums Givenchy global president Thierry Maman says, Amanda is a very talented actress with a sparkling beauty and an effortless sense of elegance. We very much look forward to working with her on a new exciting communication campaign.”
Seyfried told WWD, I’m proud to be a part of [the brands I’m involved with] because what they do is really cool, especially Givenchy — they’re so artistic.”
The new campaign featuring the actress will be unveiled from spring this year.
