It's official, Blake Lively has entered the beauty brand chat.
Announced via Instagram, the Hollywood actress has shared her hair care brand, Blake Brown Beauty is on the way.
We've long been in awe of Lively's beautiful golden locks, Serena van der Woodsen's perfect blow out still lives rent free in our minds, and now the star is going to capitalise off our envy, with the brand's IG account claiming "iconic hair, every day."
"Ever since I was a kid, through adolescence, early adulthood, motherhood, work, personal life, whenever, wherever, the single most identifiable part about me has always been my personalit–no? Not my personality? Oh... My hair," shared Lively.
"It’s my longest companion in life. For 36 years and counting. And like any relationship, it’s healthiest when you take good care of each other. To love it well, I’ve found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error."
"I spent seven years (I know. It toggles between impressive and wtf took so long) obsessively developing every detail of my newest baby, @blakebrownbeauty."
Image credit: @blakebrownbeauty
The range is set to stock eight products, including: Fundamental Nourishing Shampoo, Fundamental Nourishing Mask, Fundamental Strengthening Shampoo, Fundamental Strengthening Mask, All-In-wONEder Leave-In Potion, The Dry Shampoo, Glam Mousse and Rich Reset Pre-Shampoo Mask.
"I wanted something that was more affordable but had the same salon/red carpet performance... turns out highest quality is most expensive, who knew?? There’s a reason brands tend to have to make compromises, but we didn’t stop til we got there," said Lively.
"I also wanted scents that felt like fragrances I would actually buy as high end perfume. I wanted it to be cleaner than the products I was using with great results so I didn’t feel nervous sharing it with family. I wanted it to attempt to show how beautiful maximum sustainability can be. I wanted it to be vegan, cruelty-free and formulated without sulfates, silicones, parabens, synthetic dyes etc."
"As someone who loves design desperately, I wanted it to look stunning on your shelf because that’s valuable space in your home, it should be beautiful. I was uncompromising on achieving all of those things at once."
"And now I see why there was nothing out there that hit all my goals simultaneously. It was a beast to build. But I couldn’t be prouder of it what we created for you," she said.
Image credit: @blakebrownbeauty
As for the brand name, it seems to be an ode to Lively's original name – Blake Ellender Brown.
Blake Brown Beauty is set to launch in America exclusively in Target on August 4th and on BlakeBrownBeauty.com the following day, August 5th.
Though it's only U.S. beauties able to get their hands on BBB for now, we will keep you updated on any Aussie stockist news.
Header image credit: @blakelively
