Son’s of Anarchy heart throb Charlie Hunnam and Victoria’s Secret supermodel Doutzen Kroes have embarked on a worldwide advertising romance, starring in the new REVEAL fragrance campaign.
Shot by photographers Mert Alas and Marcus Piggott, the creative sees both stars in a heated embrace through the window of a high-rise apartment. The image captures the elements of seduction and desire that the fragrance seeks to evoke.
Upon the choice in casting, Coty Inc chief marketing officer fragrances Steve Mormoris says, REVEAL Calvin Klein is a classic Calvin Klein fragrance that is globally appealing because it speaks to women who want to feel sexy, confident and provocative. Doutzen perfectly embodies that woman.”
Calvin Klein, Inc. chief executive officer Steve Shiffman adds, REVEAL Calvin Klein is an exciting new addition to the Calvin Klein Fragrance portfolio. This latest offering is a unique scent and will continue to strengthen the innovation that drives the brand.”
The international campaign will be seen in print and video form.
