Who could forget the black and white images of Kate Moss and Mark Wahlberg heating up the cameras back in 1992 for advertisements? While there’s a little more clothes involved this time, Calvin Klein is back to its sizzling best with its latest campaign featuring husband and wife duo Christy Turlington Burns and Ed Burns.
Calvin Klein today announced a new global advertising campaign for ETERNITY Calvin Klein, debuting this year. Shot on location at Turks and Caicos Islands, the campaign shows the couple sharing intimate moments on a quiet beach.
One of the hottest supermodels of the ’90s, Turlington Burns and actor Burns will also appear in an advertising campaign for ETERNITY NIGHT Calvin Klein and ETERNITY NIGHT Calvin Klein for men this year. In the campaign, the two are shown in a serene beach setting at twilight.
The ETERNITY campaigns were shot by renowned photographers Inez Van Lamsweerde and Vinoodh Matatin, and directed by Trey Laird of Laird + Partners in conjunction with Calvin Klein’s in-house ad agency and creative studio.
I am so grateful for the support of Every Mother Counts and thrilled to be back representing this brand along with my husband. This is my new favourite ETERNITY Calvin Klein campaign of all time,” says Turlington Burns.
Coty Prestige senior vice president of American fragrances Steve Mormoris says: ETERNITY Calvin Klein has remained a top-selling global fragrance brand and is still as relevant as when it launched 25 years ago. Christy is synonymous with the house, and featuring her alongside Ed was a natural choice, because together they perfectly capture the spirit of eternal love.”
Calvin Klein chief executive officer Tom Murry concludes, We are thrilled to continue the house’s longstanding relationship with Christy, while welcoming Ed into Calvin Klein’s ever-evolving legacy of iconic advertising visuals. Christy and Ed are the ideal couple to represent our timeless ETERNITY Calvin Klein fragrance, as we continue to support the brand with a new global advertising campaign and an expanded offering with ETERNITY NIGHT Calvin Klein.”
On top of the campaign announcement, Calvin Klein has also revealed plans to launch The ETERNITY Project, a new global philanthropic initiative that supports various charitable endeavors to help better individuals and communities. The first non-profit organisation to partner with The ETERNITY Project is Every Mother Counts, a charity that works to end preventable deaths caused by pregnancy and childbirth.
