Dove has teamed up with singer, Kelly Rowland to help inspire confidence in young girls with the #MyHairMyCrown initiative.
After conducting a survey on body confidence, the Unilever-owned brand found nearly 50 per cent of young women are self-conscious about their hair.
As part of the campaign, Rowland and Dove recently released a song titled Crown, to encourage self-confidence. The video opens with young girls telling their story about being bullied for their hair style or colour.
“Growing up, I felt many of the pressures young girls face today when it comes to embracing their hair, but my mum always tells me that your hair is your crowning glory and you should wear it proudly,” said Rowland.
“This song is very personal to me and, having met many of the real girls who inspired it I am incredibly proud to be partnering with Dove to spark this conversation and encourage girls everywhere to love their hair.”
Watch the Crown music video here.
