Back in August, BD reported that Jennifer Lopez was launching her very own beauty line – aptly named JLo Beauty.
And while we didn’t know all the details at the time, Lopez has now revealed the highly-anticipated beauty line will be launching on January 1, 2021 – just in time to deliver that much-needed New Year's glow.
Fans can also look forward to learning the secret behind JLo’s seemingly ageless complexion, as the queen of glow herself has also revealed on Instagram that the line is going to revolve around skincare products.
In another post captioned “This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!!,” the singer and entrepreneur also talks about the tagline of her brand, "Beauty has no expiration date."
"As women, people are so ready to write us off,” Lopez said. “I just kept waiting for that to happen, and I realised, no, I'm not gonna let that happen. It's about being limitless. It's about being powerful and understanding beauty really doesn't have an expiration date.”
Over on the official JLo Beauty Instagram, the brand also teased a silhouette of a bottle in a luminous rose gold shade.
Fans will be able to sign up for early access on the JLo Beauty website, starting from December 8.
