Golden girl of the modelling scene Gigi Hadid is the latest spokesperson for Maybelline New York. Hadid will be keeping great company, standing alongside stunning representatives that include the likes of Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato and Kemp Muhl.
Hadid herself is ecstatic about the news: “Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real! It’s the most incredible feeling and is a dream come true,” she says. “I feel so honoured and humbled to be a part of the iconic brand I grew up with, and I am very excited by this opportunity.”
Hadid may have only just entered the modelling world, but she’s certainly making a mark. At just 19, Gigi has already walked for major designers including Marc Jacobs, Jean Paul Gaultier and Chanel. She has also graced the cover of Carine Roitfeld’s CR Fashion Book and Harper’s Bazaar Malaysia.
For Maybelline NY, Gigi was the perfect embodiment for the brand. "We are thrilled to welcome Gigi Hadid to Maybelline New York,” says global brand president Jerome Bruhat. "As the fashion industry's newest ‘it’ girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life."
Hadid’s advertising campaigns for the make-up powerhouse will be launched in late 2015.
