Jaime King is the latest in a long line of celebrities to turn their hand to the cosmetics industry, announcing a collaboration with cult label ColourPop for a range titled Alchemy.
The model-turned-actress is a self-confessed beauty addict, revealing the collaboration with the LA-based make-up brand was a long time coming.
She comments: “With Alchemy, I wanted to create my dream collection that never existed before. A perfectly edited collection of lipsticks, liners, shadows, blush, contour and highlighters that would be literally the only collection a person would need. It was vitally important that each colour looked amazing on every race and colour of skin.”
The 12-piece collection includes two highlighters, three eyeshadows, two lip colours with liners, two sculpting sticks and a blush. There are three sets available - in Bare, Day Break, and Night - all available for an affordable $US30. The cruelty-free, vegan line launched on March 24 and is ode to King’s favourite industry names including Pat McGrath and Gucci Westman.
