Jesinta Campbell talks brand ambassadorship

Homegrown beauty Jesinta Campbell has long been an icon of the #fitspo movement, but has now stepped into the beauty world with news of her first beauty ambassadorship for the Olay Total Effects Range.

It was the reputation of the brand that first attracted Campbell to the Olay role. She says, “I loved the fact that Olay is a brand with such a long history and it’s been a brand that women have trusted for over 60 years. It’s skincare that works, it really is that simple.”

As for what fans can expect from her new ambassadorship, she says it will entail: “Some amazing photoshoots, lots of amazing skincare, and being a spokesperson for the product, which is really great. And sharing my own experiences of the product with young women, I think that’s really important.”

Campbell’s new gig will see her focus on more beauty content on her lifestyle site Jesinta.com.au, with her commenting that she is devoted to giving readers what they want. Her growing interest in the beauty world will also be reflected on her various social media platforms: “I look forward to sharing more beauty tips and tricks on my Snapchat and social media channels,” she says.