Heralding the modelling era of the waif, Kate Moss burst onto the scene in the late ‘80s. Now the famed catwalker is turning to the other side of the industry with the launch of her own talent agency Kate Moss Agency.
The news comes after Moss’ departure from Storm Models earlier this year, an agency she was represented by for 28 years. Kate Moss Agency will be a joint project created with brand and business partner Camilla Johnson-Hill, and long-term booking agent Lucy Baxter.
But Moss will be calling the shots, explains Johnson-Hill: “Kate makes all her own decisions. She's the CEO. I bring things to the table and add some things and help shape things, but every project is hers. One thing that I've learned about Kate since I've been working with her is that she will not do anything that doesn't seem authentic to her. Every project is led by her, creatively and business-wise.”
Moss recently told BOF that the concept is a natural progression: “It’s a grown-up thing. I felt like I wanted to do things that were more than modelling. It didn’t matter how much we would try and do it together with them, I was always going to be the little Kate that they’ve known since I was 14.” The project will be a talent agency rather than a sole model focus. Says Moss: “I want to focus more on managing people’s careers than just [running] a modelling agency. I don’t really want pretty people, I want people that want to sing and dance and act – I want to create stars.”
