Katy Perry has signed on with beauty company Coty to develop her own innovative signature fragrances. The partnership sees Coty take on the distribution rights of Perry’s existing fragrance portfolio, including Purr and Meow!, effective immediately.
We are thrilled to have an artist as creative and talented as Katy Perry to join us at Coty,” says Renato Semerari, president of Coty Beauty. Katy is original and daring – her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.”
And it seems the feeling is mutual between the two parties. I am honoured to be working with Coty, which has produced some of my favourite fragrances,” the singer says. I’m excited to share what’s next in my perfumed world as well as making Purr and Meow! More accessible worldwide.”
