Joining its prestige roster of spokeswomen including the likes of Gigi Hadid, Christy Turlington, Adriana Lima and Jourdan Dunn, Maybelline New York is thrilled to announce Dominican-American model Cris Urena is its newest brand ambassador.
Urena has notched up a number of successful campaigns since hitting the modelling scene - having worked with some of the fashion industry’s biggest names including Peter Som, Hervé Léger and Ralph Lauren. She has also featured in campaigns for high street stores Uniqlo, Topshop and Gap.
“Cris was an obvious choice for us, not only because of her striking natural beauty but also because she is much more than just a beautiful woman. Cris embodies Maybelline New York’s brand values. She has New York’s energy, edge, and style and has the ability to inspire all women to define their personal beauty. We are excited to have her as part of the Maybelline family,” says Maybelline New York global brand president Leonardo Chavez.
Urena adds: "The first time I used Maybelline was in high school to get ready for my prom. It was my first time wearing foundation! I wore Dream Matte Mousse which was a favourite of all of my friends at the time and which is still a favourite of mine today."
