Herbal Essences has announced Nicole Scherzinger as the brand’s new global brand ambassador. Nicole’s international talent and famous thick, brown locks make her a perfect representative for the brand.
I’ve always loved changing and evolving my style in my career, and playing with new and different hairstyles has been a great creative outlet for me,” said Nicole. I’m honoured to partner with Herbal Essences, because it’s a brand I like and admire for its celebration of self expression, and for encouraging women like me to have fun with their look.”
Kevin Crociata, marketing director of Herbal Essences, says the brand is thrilled to have Scherzinger on board. Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.”
The campaign debuts in Australia in July 2012.
